BuzzCity
To Sign on More Europe Based Partners
Singapore,
15 March 2007:
BuzzCity,
a leading provider of global wireless community services and a Red Herring
100 Asia company, announced plans for the start of a European office in
April 2007. BuzzCity, with its community portal myGamma (www.mygamma.com),
has established itself as one of the pioneers for off-portal distribution
and now intends to increase its European footprint to at least 8 more
markets this year.
"Declining downloads have led mobile service providers to explore off-portal opportunities, not just as an alternative avenue for distribution but also as a revenue source. This has led to a growth in off-portal activity and mobile advertising", said Lai Kok Fung, CEO of BuzzCity Pte Ltd.
The
European base will serve partners and advertisers from Europe and complements
myGamma services in France, UK, Ireland, Lithuania and Romania. BuzzCity
has plans to offer the myGamma service in 10 more EU countries by end-07.
Currently over 100 advertising campaigns from Asia, Europe and Africa,
are being run over the 40 markets that myGamma is in. More than 1,500
WAP publishers have joined BuzzCity's network, establishing myGamma as
a major channel for international distribution and advertising with some
200 million advertising banners delivered each month.
Globally, the off-portal movement continues to create huge cross border
marketing opportunities and BuzzCity expects to see more advertising
driven sites to join their network as brands and services take advantage
of this global network.
About BuzzCity
BuzzCity is a developer of global wireless communities and consumer
services. BuzzCity's primary offering is myGamma (www.mygamma.com),
an international wireless networking community with paid membership.
Aimed at young adults worldwide, myGamma provides many avenues for
members to interact, broaden their social circles and maintain their
mobility. myGamma also provides merchants with a unified platform
for content owners & providers to sell their online merchandise.
Established in 1999
in Singapore, BuzzCity now offers myGamma in over 40 countries
worldwide:
- Asia/Australia : China, India, Indonesia, Thailand,
Malaysia, Singapore, Brunei, Bangladesh, Pakistan, Sri Lanka, Australia,
Philippines, Vietnam, Hong Kong, Taiwan
- Europe: UK, Ireland, Norway, Sweden, Lithuania, Romania,
Russia, France, Spain, Serbia, Germany, Italy
- North/South America: USA, Ecuador, Mexico, Argentina, Paraguay,
Jamaica, Venezuela, Canada, Brazil
- Middle East / Africa: South Africa, Morocco, Egypt, Nigeria,
Jordan, Israel, Kenya and Sudan
More information about BuzzCity can be found at http://www.buzzcity.com or gammalife.blogspot.com
Media Contact:
Hisham Isa
+65-6395 3706
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