BuzzCity Enables Simpler Billing On Mobile Social Network For European Merchants
WAP billing on myGamma gives improved time-to-market for merchants and extended consumer choice
(Singapore)
20 September 2007.
BuzzCity, developer of global wireless communities and consumer services,
today announced a new billing service across its myGamma social network
portal in six countries in Europe: Austria, Germany, Switzerland, Norway,
Sweden and UK. WAP billing will supplement the current billing method of
Premium SMS (PSMS), ensuring transactions are simple, fast and reliable.
The new billing method makes transactions simple; with consumers clicking
a "Pay Now" (or similar) link, generating a transaction through the
system once it has checked that credit is available in the consumer's
account.
This avoids the pitfalls of PSMS, where there is no way of credit checking
a buyer, no means of refunding a purchaser and crucially, very little
transparency. It also means that the user does not have to leave the
session to send a PSMS.
The new billing solution enables more European users to have access
to BuzzCity's merchant products beyond Europe, and enables more European
merchants to sign up with BuzzCity and enjoy added cross-border distribution
within Europe and also to the rest of the world.
"In all the markets we work, mobile users are looking for unique
and specific content on their mobile devices and will drive the continued
rise of off-portal content but content providers need to attract customers
from new markets and are always challenged to get to market faster in
order to increase revenue and profitability. By extending our offering
across Europe, we are enabling those who are already servicing existing
mobile operators to provide their offering to other markets quickly",
commented Kok Fung Lai, CEO of BuzzCity.
He continued: "This European offering shows that we are continuing to
expand our global community. The WAP billing capability increases consumer
choice and merchant payment reliability, with users in Europe able to
enjoy access to myGamma paid services and participate in the various
'in-game' activities. myGamma has built critical mass with more than
two million users and continues to extract value from members via advertising
and merchant downloads."
WAP billing capabilities will be rolled out before the end of the year
in additional countries in Eastern Europe.
Enquiries:
Skywrite Communications
Catriona Biggart / Simon Burberry
Tel: +44 20 7608 4650
Email: buzzcity@skywritecomms.com
About BuzzCity
BuzzCity is a developer of global wireless communities and consumer
services. BuzzCity's primary offering is myGamma (www.mygamma.com),
an international wireless networking community with paid membership.
Aimed at young adults worldwide, myGamma provides many avenues for
members to interact, broaden their social circles and maintain their
mobility. myGamma also provides merchants with a unified platform
for content owners & providers to sell their online merchandise.
Established in 1999 in Singapore, BuzzCity now offers myGamma in 56
countries worldwide covering Asia, Europe, North and South America, Middle
East and Africa. Additional information can be found at www.buzzcity.com.
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